Customer management, marketing support, process automation
Hampton Spa is an established beauty and Spa service provider, located in New York. The company serves hundreds of customers and offers a wide range of beauty services.
The main hallmark of the company is the luxury level of services, the use of top-notch techniques and the latest beauty industry achievements.
The management team of Hampton Spa faced the task of streamlining and optimizing the customer journey from the first contact until the post-sale support. To solve this task, the company needed a comprehensive and feature-rich CRM system as well as appointment and customer management solution.
The main objectives were:
Company's owners set a number of strategic goals such as: opening 300 retail stores across the country, entering new markets, complete reorganization of the company, and profitability increase.
Optimized customer management, real-time data access, and management, reduced manual labor
As a result of the implementation of the new solution, Hampton Spa was available to automate multiple accounting, customer management, and marketing tasks.
First, the 1C:Drive custom extension for incoming applications' management was implemented. Also, another extension for automated Sales Tax calculation and POS integration was installed. These modules were developed by "Slava KVC/1C-Sapa" experts.
CRM and inventory management modules were also implemented, which allowed setting up comprehensive customer journey control, real-time monitoring of supplies, and warehouse balances. Paperwork, data collection, payroll were automated as well, which lead to a decreased amount of manual labor.
Company's performance has increased, as the amount of manual labor associated with customer registration and paperwork is significantly reduced.
The implemented solution now fuels the automatic notification engine, which is used to remind customers to sign up for their regular procedures. As a result, customer retention has increased.
Also, Hampton Spa management team now has real-time access to business-critical data, including warehouse balances and spa salon supplies.